Article ID Journal Published Year Pages File Type
10496130 Industrial Marketing Management 2012 12 Pages PDF
Abstract
► We suggest a multiple case study approach that rely on a combination of narratives and network drawings. ► Network drawings can be instrumental in capturing the past, the present and the future at different points in time. ► Our approach enables comparisons of development patterns and how these evolve over time and across cases.
Keywords
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
Preview
Capturing processes in longitudinal multiple case studies
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