Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10496131 | Industrial Marketing Management | 2012 | 12 Pages |
Abstract
⺠Explores the methodological challenges associated with understanding network dynamics. ⺠Illustrates the centrality of understanding the fluid nature of network boundaries. ⺠Provides a longitudinal case study of technological changes in the optical recording industry. ⺠Illustrates the importance of understanding network position, process, time and events. ⺠Demonstrates how role and position can be used to understand (decode) network dynamics.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Hsin-Hui Chou, Judy Zolkiewski,