Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10496133 | Industrial Marketing Management | 2012 | 17 Pages |
Abstract
⺠Compared to actors' network pictures actors' perceptions of time have been under-investigated. ⺠In this longitudinal study, we explore how perceptions of change affect relationship development. ⺠We developed a tool, the Relationship Path Picture (RPP), to capture the change in actors' interpretations. ⺠We found that actors tend to reinterpret past development of relationships according to their current goals. ⺠The link between managers' cognitive elaborations and relationship dynamics appears less linear than generally assumed.
Related Topics
Social Sciences and Humanities
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Marketing
Authors
Daniela Corsaro, Ivan Snehota,