Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10496134 | Industrial Marketing Management | 2012 | 13 Pages |
Abstract
⺠The study builds an agency-structure meta-framework that conceptualizes the emergence of network processes. ⺠The study conceptualizes the role of individuals and their actions in different organizations producing a network process. ⺠The study presents a narrative approach that captures elements beyond the empirical network processes. ⺠The study develops analysis tactics related to the narrative approach to be applied in network process research.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Hannu Makkonen, Leena Aarikka-Stenroos, Rami Olkkonen,