Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10496135 | Industrial Marketing Management | 2012 | 12 Pages |
Abstract
⺠The 4-task critical realist research spiral supports researchers aiming to investigate processes over time. ⺠Supports researchers and managers in developing coherent and consistent research studies. ⺠Advances our ability to judge quality issues in critical realist research on business relationships and networks. ⺠Enables more rigorous theoretical development in the field. ⺠Provides marketing managers methodological support and legitimacy to justify business insights in organizational settings.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Annmarie Ryan, Jaana Tähtinen, Markus Vanharanta, Tuija Mainela,