Article ID Journal Published Year Pages File Type
10496135 Industrial Marketing Management 2012 12 Pages PDF
Abstract
► The 4-task critical realist research spiral supports researchers aiming to investigate processes over time. ► Supports researchers and managers in developing coherent and consistent research studies. ► Advances our ability to judge quality issues in critical realist research on business relationships and networks. ► Enables more rigorous theoretical development in the field. ► Provides marketing managers methodological support and legitimacy to justify business insights in organizational settings.
Keywords
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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