Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10496136 | Industrial Marketing Management | 2012 | 7 Pages |
Abstract
⺠Narratives are associated with kairotic time. ⺠Management technologies deal with chronological time. ⺠Narratives combine teleology and indeterminacy. ⺠Management technologies help create narratives with pragmatic content. ⺠The future is envisioned by combining tensed and untensed temporalities.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Luis Araujo, Geoff Easton,