Article ID Journal Published Year Pages File Type
10496136 Industrial Marketing Management 2012 7 Pages PDF
Abstract
► Narratives are associated with kairotic time. ► Management technologies deal with chronological time. ► Narratives combine teleology and indeterminacy. ► Management technologies help create narratives with pragmatic content. ► The future is envisioned by combining tensed and untensed temporalities.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
Authors
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