Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10496142 | Industrial Marketing Management | 2012 | 10 Pages |
Abstract
âºThis study draws on the structuration perspective to explore several missing links between IT integration and firm performance. ⺠We find that firms should integrate their IT with customer firms to improve the predictability of their business relationships, which in turn promoting relationship reciprocity and stability. ⺠Although predictability positively affects reciprocity and stability, more routinized interactions with customers reduce such positive effects. ⺠Increases in reciprocity and stability lead to better firm performance derived from a given interfirm relationship.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Ruby P. Lee, Jean L. Johnson, Xinlin Tang,