Article ID Journal Published Year Pages File Type
10496142 Industrial Marketing Management 2012 10 Pages PDF
Abstract
►This study draws on the structuration perspective to explore several missing links between IT integration and firm performance. ► We find that firms should integrate their IT with customer firms to improve the predictability of their business relationships, which in turn promoting relationship reciprocity and stability. ► Although predictability positively affects reciprocity and stability, more routinized interactions with customers reduce such positive effects. ► Increases in reciprocity and stability lead to better firm performance derived from a given interfirm relationship.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
Authors
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