Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10496227 | Industrial Marketing Management | 2005 | 8 Pages |
Abstract
This article proposes a framework that industrial marketing managers can utilize to improve their understanding of and ability to select industrial products for export to attractive global markets. The framework is arrayed along two axes: export products and existing global markets. As a result of the suggested process, a 2Ã2 model emerges that provides guidance to marketing managers about actions that can be undertaken to maximize success with industrial products and services in the global marketplace.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Mahesh N. Shankarmahesh, Howard W. Olsen, Earl D. Jr.,