Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10496383 | Industrial Marketing Management | 2005 | 11 Pages |
Abstract
Two questions motivate this research. What conditions foster flexibility and how might business-to-business firms infuse flexibility throughout their organizations? A synthesis of the strategic management, marketing, and new product development literature was undertaken, which provided an updated interdisciplinary focus. Contingency theory and the resource-based view perspective were utilized to enhance our knowledge and emphasize the importance of flexibility and organizational performance. Superior intra- and inter-firm flexibility are proposed to influence business-to-business marketplace success.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Elisa Fredericks,