Article ID Journal Published Year Pages File Type
10496383 Industrial Marketing Management 2005 11 Pages PDF
Abstract
Two questions motivate this research. What conditions foster flexibility and how might business-to-business firms infuse flexibility throughout their organizations? A synthesis of the strategic management, marketing, and new product development literature was undertaken, which provided an updated interdisciplinary focus. Contingency theory and the resource-based view perspective were utilized to enhance our knowledge and emphasize the importance of flexibility and organizational performance. Superior intra- and inter-firm flexibility are proposed to influence business-to-business marketplace success.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
Authors
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