Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10496401 | Industrial Marketing Management | 2005 | 11 Pages |
Abstract
This study investigates whether firms effectively employ inter-channel communication as a method of controlling opportunistic behavior. Under a social control mechanism, firms would pass along information concerning their channel member's reputation. Comparing two different types of firms within a single industry allows for the examination of how firm properties dictate the use of social control mechanisms.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Martin Phenix Nunlee,