The role of learning and technical capabilities in predicting adoption of B2B technologies

Using the resource-based view and the learning organization as its theoretical framework, this study hypothesized that organizations which possessed not only the technical capabilities for automation but also the ability to learn and share information would be most likely to automate their supply chain processes. An empirical study with the top suppliers of a major airline supported this hypothesis. As predicted, both learning capabilities and certain technical capabilities were important in predicting the likelihood of adoption of Ariba, a web-based e-procurement tool.