| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10496534 | Industrial Marketing Management | 2002 | 4 Pages |
Abstract
This special issue of Industrial Marketing Management (IMM) focuses on the increasingly important and understudied area of “cycle time and industrial marketing.” The issue was sponsored by the FedEx Center for Cycle Time Research (FECCTR) in cooperation with the Center for International Business Education and Research in the Eli Broad Graduate School of Management at Michigan State University. Based on the work by the FECCTR:
Related Topics
Social Sciences and Humanities
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Marketing
Authors
G.Tomas M. Hult,