| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10496759 | Journal of Retailing and Consumer Services | 2005 | 11 Pages |
Abstract
Two empirical illustrations are provided of our model: (i) showing the impact of a change in marketing strategy by including informative prior through subjective judgments, (ii) parameter estimation and sales forecasting when limited information is available. The results indicate that incorporating subjective prior information may lead to a significant improvement of parameter estimates and sales forecasts.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Peter T.L. Popkowski Leszczyc, Ashish Sinha,