| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10496766 | Journal of Retailing and Consumer Services | 2005 | 10 Pages |
Abstract
The paper should hold considerable interest for, not only academics interested in franchising per se, but also business researchers examining fields such as innovation and intangible asset growth.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Anna Watson, John Stanworth, Simon Healeas, David Purdy, Celia Stanworth,