A 2-dimensional extension of the Bradley-Terry model for paired comparisons

The Bradley-Terry model is widely and often beneficially used to rank objects from paired comparisons. The underlying assumption that makes ranking possible is the existence of a latent linear scale of merit or equivalently of a kind of transitiveness of the preference. However, in some situations such as sensory comparisons of products, this assumption can be unrealistic. In these contexts, although the Bradley-Terry model appears to be significantly interesting, the linear ranking does not make sense. Our aim is to propose a 2-dimensional extension of the Bradley-Terry model that accounts for interactions between the compared objects. From a methodological point of view, this proposition can be seen as a multidimensional scaling approach in the context of a logistic model for binomial data. Maximum likelihood is investigated and asymptotic properties are derived in order to construct confidence ellipses on the diagram of the 2-dimensional scores. It is shown by an illustrative example based on real sensory data on how to use the 2-dimensional model to inspect the lack-of-fit of the Bradley-Terry model.