Easy-to-read language in disability-friendly web sites: Effects on nondisabled users

This article examines the influence of using easy-to-read language (as an important web accessibility criterion to support users with disabilities) on nondisabled users. A web site usability test was conducted with 128 nondisabled participants. Each participant evaluated one of two web site versions: conventional language vs. easy-to-read language. Measures of performance (e.g., recognition of content and reading time) and subjective user reactions (e.g., perceived usability and text liking) were taken. The results showed that easy-to-read language (compared to conventional language) led to improvements for some performance measures (e.g., recognition of content) but also to increased reading time, decreased text liking and reduced intention to revisit the web site. This article concludes that when implementing easy-to-read language in web sites, adverse as well as beneficial effects on nondisabled users need to be considered.