Blending Internet-of-Things (IoT) solutions into relationship marketing strategies

This research contributes to filling the gap in the literature by offering a deeper understanding of the correlation between IoT and relationship marketing. Moreover, we illustrate how a combination of these two factors can contribute to the development of stronger marketing strategies, as well as their implications on business. The results of this research suggest further and more comprehensive investigations are needed in the future in order to explore the topic in greater depth and to see how the speed of technology is evolving.