Difficulty in seeking information about health care quality and costs: The field of dreams fallacy

While government agencies and health organizations have increased efforts to provide online information about health care quality and costs, we know little about whether individuals seek out or understand this information. Using results from a Louisiana telephone survey (N = 1030), we examine intent to use a website devoted to information about health care quality and costs and self-reported difficulty in finding this information. Intent to use a website is driven primarily by prior Internet use while difficulty in learning about health care quality is associated with greater choice in health care providers and dissatisfaction with current care.