Race and baseball memorabilia revisited

•We investigate customer racial discrimination in the market for baseball cards.•We compare how racial attitudes have changed over time.•We find evidence that discrimination has waned over the years.

This paper extends previous research on customer racial discrimination in the market for baseball memorabilia. Specifically, it investigates if there is evidence that differential prices for baseball cards can be explained at least in part by race. First, it analyzes 2008 prices for cards of recently retired players and compares these results to a previously published study. Then it re-examines the 1994 price differentials found in the previous study by analyzing the 2008 prices for those cards. In particular, changes in the effect of race on card prices motivate a discussion about how attitudes toward race have varied over time.