| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 140494 | The Social Science Journal | 2010 | 10 Pages |
Abstract
In this research we use sport trading cards to examine consumer discrimination in the NBA. Using a Tobit analysis, we test whether the race of a player affects the value (price) of his NBA trading card. We find that a player's race does not affect the value of NBA trading cards. We conclude that some forms of consumer discrimination are declining in the NBA.
Related Topics
Social Sciences and Humanities
Psychology
Social Psychology
Authors
Philip Broyles, Bradley Keen,