Propagating the New Zealand ideal

From 1829 to the 1860s, Edward Gibbon Wakefield applied domestic ideas of reform to the British Empire and successfully mobilized public opinion in favor of continued British imperial endeavors. Through a widespread dissemination of literature, Wakefield and his New Zealand Company reshaped British imperial ideas. The success of the Company's organized public and political campaign encouraged settlers to travel to New Zealand and mobilized public opinion in favor of the colonization of New Zealand. The Company's renewed propaganda in the mid-1840s saved their own efforts, and also changed the public and political discourse of imperialism. By the late 1840s, newspapers, journals, and Parliamentary Debates were no longer discussing if colonization should occur, but rather what British colonial practice should include.