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Fan Development Strategy: The Austin Wranglers' Game Plan

Article ID Journal Published Year Pages File Type
141120 Sport Management Review 2008 22 Pages PDF
Keywords
StrategySport marketingSport developmentConsumer behaviour
Related Topics
Social Sciences and Humanities Business, Management and Accounting Business, Management and Accounting (General)
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Fan Development Strategy: The Austin Wranglers' Game Plan
Authors
Stacy Warner, Laurence Chalip, Jules Woolf,
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