| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 2481005 | European Journal of Pharmaceutical Sciences | 2011 | 4 Pages |
Abstract
This commentary offers an overview of some current trends of the pharmaceutical industry drawing on examples taken from the analysis of four companies (Pfizer, Merck, Novo Nordisk, Crucell). The very brief analysis looks at diversification paths, pipeline management strategies, generic competition as well as corporate social responsibility policies.
Related Topics
Health Sciences
Pharmacology, Toxicology and Pharmaceutical Science
Drug Discovery
Authors
Alexandru Rusu, Katja Kuokkanen, Annabelle Heier,