Different perceptions of the design process in the context of DesignArt

This study investigates the area of DesignArt aiming to research how design knowledge, design process and coherence with the brief are perceived and valued by the involved parties. We followed the work and communication between Dutch gallery Droog and designer Freddie Yauner, gathering data from the designer, the client and our neutral perspective, using interviews and questionnaires. In the interaction designer–client, each of the parties had different access to information and diverse insights into the project. Our results suggest that intuition based decision-making and factual knowledge is valued differently by each of the parties with a different emphasis on “the outcome”.Consequently client and designer understand “the process” as a sum of creative thinking represented by the outcome itself.

► Designer, commissioner and neutral observer perceive the design process differently. ► Decision-making processes are valued differently by each of the parties. ► The quality of the outcome is more valued than the comprehensibility of the process.