| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 261732 | Design Studies | 2009 | 16 Pages |
Abstract
Product personality refers to the set of personality characteristics that people use to describe a specific product. Product personality can affect users' interaction with and evaluation of a product. Accordingly, it may be desirable to design products with a predetermined personality. In this research, the authors develop a 20-item scale that can be used to validly and reliably assess product personality based on product appearance during the design process. The paper describes the subsequent steps that were taken during the process of developing the scale.
Related Topics
Physical Sciences and Engineering
Computer Science
Computer Graphics and Computer-Aided Design
Authors
Ruth Mugge, Pascalle C.M. Govers, Jan P.L. Schoormans,