| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 350499 | Computers in Human Behavior | 2014 | 11 Pages |
•Two experiments tested the effect of race on online dating preferences.•Tested SIDE’s premises regarding visual anonymity and social category cue salience.•Experiment 1, racial stereotypicality had a main effect on attractiveness ratings.•Experiment 2, race and stereotype-congruence affected evaluations and DBI.
This study investigates the two facets of the social identity model of deindividuation (SIDE) within the context of online dating and racial stereotyping; visual anonymity and salience of social categorization cues. Experiment 1 (N = 23) employed a 2 (stereotypic attributes) × 2 (gender) × 12 (repetition) within-subject design where participants rated individuals as more attractive when their profiles were white-stereotypic compared to black-stereotypic. Experiment 2 (N = 178) employed a 2 (gender) × 2 (race) × 2 (stereotype congruence) × 3 (repetition) mixed-factorial design to investigate effects of stereotype congruence on evaluations of attractiveness, attitudes, and dating behavioral intentions (DBI). Heterosexual white participants (N = 126) had more favorable evaluations (attractiveness, attitudes, and DBI) of white profile owners with stereotype-congruent profiles than others. Findings are discussed in relation to models of computer-mediated communication and racial bias.
Graphical abstractFigure optionsDownload full-size imageDownload as PowerPoint slide
