Theory of Reasoned Action application for Green Information Technology acceptance

•IT professionals have positive intentions towards Green Information Technology (GIT).•Extended Theory of Reasoned Action (TRA) is in favor of GIT adoption.•IT professionals of all sectors have positive intention in GIT adoption.•External factors have significant impact on attitude towards adoption of GIT.

The increase in the use of Information Technology (IT) in recent decades has contributed to additional power consumption as well as a potential overuse of scarce resources. Also, IT is quickly surpassing air transportation in terms of its carbon footprint. For these reasons, increased environmental awareness has increased interest in Green Information Technology (GIT) among IT practitioners. Therefore, the aim of this paper is to investigate behavior for the adoption of GIT applying the conceptual model, referred to as the ‘Theory of Reasoned Action’ (TRA). For this purpose, a survey was conducted among IT professionals from major public and private sector establishments. Findings indicated that behavioral intention influences actual behavior positively. IT professionals with positive intentions towards GIT issues are actually practicing GIT in their work. Results also indicated that external factors such as person related beliefs, sector of respondents’ establishment, and level of awareness have significant impact on attitude towards adoption of GIT.