A meta-analysis of mobile commerce adoption and the moderating effect of culture

This research aims to discover the general factors that influence mobile commerce adoption. A meta-analysis of previous empirical studies on individuals’ mobile commerce adoption behavior was conducted and the proposed mobile commerce adoption model was tested using structural equation modeling. Furthermore, moderator analysis was carried out using partition tests by dividing context into subgroups of eastern and western culture, to investigate the moderating effect of culture. Results confirm the proposed model, and moderator analysis indicates that culture does have specific moderating effects on mobile commerce adoption. The findings of this paper will yield theoretical and managerial implications for the future.

► We make a meta-analysis of existing mobile commerce adoption research to examine convergences and divergences of previous research. ► We examine a mobile commerce adoption model which extended TAM with TPB, IDT, and additional constructs using structural equation modeling. ► We analyze the moderating effect of culture in mobile commerce adoption.