| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 351170 | Computers in Human Behavior | 2013 | 9 Pages |
Why and how people choose to use a particular computer-mediated communication (CMC) technology is a major concern. This study seeks to address the issues by applying the uses and gratifications theory, and attempts to explore the general and specific gratifications sought from the use of three CMC technologies. Three separate empirical surveys were conducted to investigate the gratifications sought from social networking sites, instant messaging, and e-mail. Then factor analysis was undertaken to extract the gratifications sought from each CMC technology. The extracted gratifications sought were then compared among the three technologies for concluding the general and specific gratifications. Four general gratifications were extracted among the three CMC technologies, including relationship maintenance, information seeking, amusement, and style. Two gratifications were specific: the sociability gratification sought from using instant messaging and social networking sites; and the gratification of kill time sought from using instant messaging. Moreover, the important levels of gratifications sought from the three CMC technologies were found to be different. Our findings provide evidence to explain why not all traditional CMC technologies are replaced by innovative and advanced ones. The results of this study may be applied to CMC technology design and provide implications for future research.
► We explore gratifications from using social networking sites, IM, and e-mail. ► We conduct surveys and apply factor analysis to extract the gratifications. ► Four general gratifications were extracted. ► The importance of gratifications was different when people use the three technologies. ► The findings explain why not traditional CMC technologies are replaced by advanced ones.
