Article ID Journal Published Year Pages File Type
351260 Computers in Human Behavior 2013 5 Pages PDF
Abstract

- We have respondents look at two mock Facebook pages with different levels of ethnic identity.
- We made the content on ethnic identity as user generated content.
- We measured response efficacy and behavioral intentions.
- Response efficacy and behavior intentions were related to respondent race and avatar ethnic identity.
Keywords
Related Topics
Physical Sciences and Engineering Computer Science Computer Science Applications
Preview
Intercultural differences in responses to health messages on social media from spokespeople with varying levels of ethnic identity
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