Article ID Journal Published Year Pages File Type
351603 Computers in Human Behavior 2011 13 Pages PDF
Abstract

Using the blogosphere as an enabling IT environment, this paper investigates how self-concept influences virtual self-presentation behavior and the use of IT artifacts. Self-presentation theory is adapted from the social psychology literature to develop a theoretical research model of virtual self-presentation. We tested the research model and hypotheses with data collected from 312 bloggers. Structural equation analysis of this data reveals a nomological net of self-concept leading to IT-enabled virtual self-presentation and the use of IT artifacts. Our findings provide a new perspective of users as heterogeneous individuals who have various self-concepts that change the sequence and dynamics among users, IT artifacts, and tasks. In contrast to traditional systems, in the social context of virtual self-presentation, users are the primary and essential drivers who determine vaguely defined tasks and systems.

► We investigate how self-concept influences the virtual self-presentation behavior. ► We tested the research model and hypotheses with data collected from 312 bloggers. ► Self-concept affects IT-enabled virtual self-presentation and the use of IT artifacts. ► Our findings provide the new perspective of heterogeneous IT user concept.

Related Topics
Physical Sciences and Engineering Computer Science Computer Science Applications
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