Group norms, media preferences, and group meeting success: A longitudinal study

Group norms are known to have an effect on group meeting success. But to what extent do these norms affect choice of media for communication of group members, and what role does this effect play, if any, in group meeting success? This paper empirically examines these questions. It takes a novel approach in considering these questions longitudinally to investigate the importance of the formation and affect of norms over time. The study presented here showed that group norms do influence group member media preference and that, over time, these effects grow stronger. Furthermore, a strong positive association between the similarity of group media preferences and group meeting success is revealed. The paper concludes with a discussion of the importance and implications of understanding the effect of group norms on technology use and meeting success.