Article ID Journal Published Year Pages File Type
352230 Computers in Human Behavior 2008 16 Pages PDF
Abstract

Testing the assumption that more anthropomorphic (human-like) computer representations elicit more social responses from people, a between-participants experiment (N = 168) manipulated 12 computer agents to represent four levels of anthropomorphism: low, medium, high, and real human images. Social responses were assessed with users’ social judgment and homophily perception of the agents, conformity in a choice dilemma task, and competency and trustworthiness ratings of the agents. Linear polynomial trend analyses revealed significant linear trends for almost all the measures. As the agent became more anthropomorphic to being human, it received more social responses from users.

Related Topics
Physical Sciences and Engineering Computer Science Computer Science Applications
Authors
,