The positive and negative implications of anonymity in Internet social interactions: “On the Internet, Nobody Knows You’re a Dog”

The growth of the Internet at a means of communication has sparked the interest of researchers in several fields (e.g. communication, social psychology, industrial-organizational psychology) to investigate the issues surrounding the expression of different social behaviors in this unique social context. Of special interest to researchers is the increased importance that anonymity seems to play in computer-mediated communication (CMC). This paper reviews the literature related to the issues of anonymity within the social context, particularly in CMC, demonstrating the usefulness of established social psychological theory to explain behavior in CMC and discussing the evolution of the current theoretical explanations in explaining the effects of anonymity in social behavior in CMC environments. Several suggestions for future research are proposed in an attempt to provide researchers with new avenues to investigate how anonymity can play both positive and negative roles in CMC.