| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 379939 | Electronic Commerce Research and Applications | 2010 | 12 Pages |
Abstract
This paper investigates when the reported average of online ratings matches the perceived average assessment of the population as a whole, including the average assessments of both raters and non-raters. We apply behavioral theory to capture intentions in rating online movie reviews in two dissimilar countries –
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Authors
Noi Sian Koh, Nan Hu, Eric K. Clemons,