| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 380058 | Electronic Commerce Research and Applications | 2006 | 11 Pages |
Abstract
Prior studies have suggested that a good Website design which facilitates a user’s Web browsing behaviour would generally lead to better user performance. In this research, we examine user Website behaviour as a way to understand Website design using a “think aloud” protocol analysis. Main theoretical contributions of this research are the illustration of the flow of cognitive processes during the Website browsing and the establishment of Website design dimensions – the meaning and content implied by Website content, its outward form, and the structure and navigation – in relation to user performance.
Related Topics
Physical Sciences and Engineering
Computer Science
Artificial Intelligence
Authors
Gek Woo Tan, Kwok Kee Wei,