Conjoint analysis for intellectual property education

As the knowledge economy rapidly increases, intangible assets are more valuable to businesses and valuing them attracts much research from the field of technology management. Intangible assets include intellectual capital and intellectual property. To ensure that science students have the skills that match the information resources they will use as professionals, patent searching must become part of their information literacy instruction. This article is to design guidelines for intellectual property (IP) education from the perspective of the researchers and employees in university, private and public institution researchers and others. Applying conjoint analysis, this study shows not only the relative importance of the attributes related to IP education but also the most important conditions of the education. It is expected that this study may help to develop IP curricula in academia in Korea and elsewhere.