Article ID Journal Published Year Pages File Type
384487 Expert Systems with Applications 2009 7 Pages PDF
Abstract

Consumers prefer to purchase bundled and related products to use them together to perform a task or satisfy a need. In this paper, we propose a complementary association for bundling products to enhance promotions, recommendations and selling strategies in marketplaces such as combinatorial auction. We propose an ontology based model and define a Need association to determine complement of product classes. Using this type of association, we develop a mathematical model to relatively measure complementary degree of classes and the latest purchased products to recommend Top-N products. We experiment this approach with a recommender system utilizing complementary products. Experimental results on the dataset of Building Equipment Company show superiority in terms of performance and precision.

Related Topics
Physical Sciences and Engineering Computer Science Artificial Intelligence
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