Supporting international entry decisions for construction firms using fuzzy preference relations and cumulative prospect theory

This paper emphasizes on supporting international entry decisions for construction firms in a three-phase analysis process. Phase I identified significant factors as two categories, namely country and project factor levels. Phase II stuck on identifying a risk of a country market for construction firms with fuzzy preference relations (FPR) and country factors. Of which, FPR helped elicit factor relative weights. Phase III devoted to figuring out which project or projects had the best prospects of success and profitability for assisting decisions of decision makers. Within phase III, project factors were used for project prospects, FPR for project success probability, and cumulative prospect theory (CPT) for decision maker prospects. This paper integrates FPR and CPT to select country markets and identify project prospects for decision makers of construction firms.

► A three-phase analysis process for supporting international entry decisions. ► Fuzzy preference relations for identifying a risk of a country market. ► Cumulative prospect theory for decision maker prospects. ► Selecting country markets and identifying project prospects for construction firms.