| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 387229 | Expert Systems with Applications | 2009 | 5 Pages |
Abstract
Given the upcoming introduction of IPTV service in Korea, it is necessary to develop business models and marketing strategies to improve customer satisfaction and succeed in market competition. We use conjoint analysis to estimate customer preferences and the relative importance of service factors. Based on results from total customers’ and clustered customers’ service preferences, we propose marketing strategies for service providers.
Keywords
Related Topics
Physical Sciences and Engineering
Computer Science
Artificial Intelligence
Authors
Jiwoong Song, Taewon Jang, So Young Sohn,