| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 388271 | Expert Systems with Applications | 2012 | 7 Pages |
The purpose of this study is to find the key factors influencing blog design, and explore the causal relationships between the criteria for each factor. Since design is a multiple criteria decision-making (MCDM) problem, this study adopts a model which is a hybrid of factor analysis and the Decision Making Trial and Evaluation Laboratory method (DEMATEL). The DEMATEL method is used to simplify and visualize the interrelationships between criteria in making a decision. This study found five core factors that influence blog design: visual clarity, interface and usability, content and searchability, programming, and sociability. In addition, the key criteria for each factor were identified and the impact-relation maps obtained. The results of this study can provide useful guidance to blog designers for developing better blog platforms.
► This study found five core factors that influence blog design. In addition, the key criteria for each factor were identified and the impact-relations maps obtained. ► This study combined factor analysis and the DEMATEL method to analyze and visualize the interrelationships between the criteria. ► The application of the hybrid MCDM model not only provides designers with a better design strategy but also helps to avoid some unnecessary failures. ► The results of this study can provide useful guidance to blog designers for developing better blog platforms.
