Novel measurement for mining effective association rules

Mining association rules are widely studied in data mining society. In this paper, we analyze the measure method of support–confidence framework for mining association rules, from which we find it tends to mine many redundant or unrelated rules besides the interesting ones. In order to ameliorate the criterion, we propose a new method of match as the substitution of confidence. We analyze in detail the property of the proposed measurement. Experimental results show that the generated rules by the improved method reveal high correlation between the antecedent and the consequent when the rules were compared with that produced by the support–confidence framework. Furthermore, the improved method decreases the generation of redundant rules.