Cloud computing: A value creation model

•Identify the benefits and value of cloud computing operation.•Identify the risks of cloud computing operation.•Investigate the components of value creation process in cloud computing practice.•Study the relationship between cloud computing and sustainable information technology.

Cloud computing has gained vast attention due to its technological advancement and availability. Possible benefits of adopting cloud computing in organizations are ease-of-use, convenience, on-demand access, flexibility, and least management from the users. This paper analyzes the risk and value components inside cloud computing practice through a value creation model.