Process fusion: An industrial case study on agile software product line engineering

This paper presents a case study of a software product company that has successfully integrated practices from software product line engineering and agile software development. We show how practices from the two fields support the company’s strategic and tactical ambitions, respectively. We also discuss how the company integrates strategic, tactical and operational processes to optimize collaboration and consequently improve its ability to meet market needs, opportunities and challenges. The findings from this study are relevant to software product companies seeking ways to balance agility and product management. The findings also contribute to research on industrializing software engineering.