| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 4626012 | Applied Mathematics and Computation | 2016 | 12 Pages |
Abstract
We consider a compartmental model to study the evolution of the number of regular customers and referral customers in some corporation. Transitions between compartments are modeled by parameters depending on the social network and the marketing policy of the corporation. We obtain some results on the asymptotic number of regular customers and referral customers in several particular scenarios. Additionally we present some simulation that illustrates the behavior of the model and discuss its applicability.
Related Topics
Physical Sciences and Engineering
Mathematics
Applied Mathematics
Authors
César M. Silva, Silvério Rosa, Helena Alves, Pedro G. Carvalho,