Validation of Haptic Enabling Technology Acceptance Model (HE-TAM): Integration of IDT and TAM

•It integrates innovation diffusion theory and technology acceptance model.•The paper examines both affective and cognitive dimensions of innovation products.•It empirically validates the Haptic Enabling Technology Acceptance Model (HE-TAM).•The perceived usefulness positively affects the adoption intention of HET product.•The perceived enjoyment positively affects the adoption intention of HET product.

This study examined the factors affecting the adoption of Haptic Enabling Technology (HET) based products by developing an integrated research framework which combines Innovation and Diffusion Theory (IDT) and Technology Acceptance Model (TAM). Also, we added the concepts of presence and perceived enjoyment to shed light on the hedonic aspect of consumer’s adoption of innovation product like HET product.Using structural covariance analysis, the study found that first, the product specific characteristics of HET-relative advantage, compatibility, ease of use, and presence-had significant impact on perceived usefulness. Especially significant were the effects of ease of use and presence. Second, relative advantage, compatibility, ease of use, and presence were all found significant in their effects on perceived enjoyment with ease of use and relative advantage being relatively more significant. Third, the perceived usefulness and perceived enjoyment had significant impact on the adoption intention of HET products, with perceived enjoyment being more significant than perceived usefulness, which explains hedonic motives of HET product use.