| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 466041 | Telematics and Informatics | 2013 | 9 Pages |
This study aimed at examining whether exposure to the positive/negative commentaries on the win/loss of readers’ favorite team would activate their dispositions toward the favorite team and whether such disposition effects would lead reader’s perceptions of online sport commentary. A two (the win of favorite team versus the loss of favorite team) by two (the positive commentary versus the negative commentary) within-subjects repeated measures experiment examined readers’ perceptions in terms of quality, credibility, representativeness. Results showed that the positive/negative commentaries on readers’ favorite team would be a stronger factor influencing readers’ quality and credibility perceptions than the win/loss of readers’ favorite team. However, the positive/negative commentaries and the win/loss of the favorite team both did not lead readers’ representativeness perceptions.
► Examining disposition effects of various features in online sport commentary on readers’ perceptions. ► The positive/negative commentaries led quality perceptions more significantly than the win/loss. ► The win/loss did not affect credibility perceptions, but the positive/negative commentaries led effects. ► Online readers enjoyed reading the positive commentaries more than witnessing the win of their favorite team.
