Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
467075 | Telematics and Informatics | 2013 | 6 Pages |
Abstract
This paper discussed the different ways radio stations in North America engage listeners and provide immersive experiences via the use of mobile technology. The paper described several uses of mobile technology in radio and talked about ways broadcasters can improve engagement and, as a consequence, increase the number of listeners by deploying participatory or citizen journalism type of experiences on the part of the audience. A discussion on the best practices and utilization of convergent technology on radio is also included. Furthermore, the paper analyzed some of the pitfalls and challenges of using social media and mobile technology in today’s radio broadcasting.
Related Topics
Physical Sciences and Engineering
Computer Science
Computer Networks and Communications
Authors
Rey G. Rosales,