Blogs, lies and the doocing: The next hotbed of litigation?

With more than 22 million blogs online, blogs are becoming a media form of their own. While they offer the benefits of marketing products, discussion of specialised topics, and channel for political activism and social change, they present significant political and legal risks. The emergence of blogging has brought with it a range of legal ramifications. Since blogging is a relatively new phenomenon, a substantial body of case law simply does not exist. There is very, very little case law at this point. The biggest problems arise when bloggers reveal proprietary or confidential information, and post contents that defame the person. Increasingly, a number of employees are victims of dooce dodging. This article examines the potential legal liabilities which could arise from blogging.