Article ID Journal Published Year Pages File Type
477162 European Journal of Operational Research 2009 11 Pages PDF
Abstract

Supervised classification is an important part of corporate data mining to support decision making in customer-centric planning tasks. The paper proposes a hierarchical reference model for support vector machine based classification within this discipline. The approach balances the conflicting goals of transparent yet accurate models and compares favourably to alternative classifiers in a large-scale empirical evaluation in real-world customer relationship management applications. Recent advances in support vector machine oriented research are incorporated to approach feature, instance and model selection in a unified framework.

Related Topics
Physical Sciences and Engineering Computer Science Computer Science (General)
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